THE TEAM

WE ARE A MULTIDISCIPLINARY TEAM OF BRAND PROFESSIONALS
AND EACH OF US HAS PROVEN TRACK-RECORDS IN TERMS OF BRANDING, RETAIL AND COSMETICS.
A PASSION TO INNOVATE THE WORLD OF (ONLINE) RETAIL AND (PRIVATE) BRANDS UNITES US.
MANON VAN KUYK

For decades Manon has been a strategic partner for dozens of national and international retailers and A-brands. Manon knows the ins and outs of marketing and branding and she is always looking for added value. Her motto: a story is the basis for the success of a brand or product. Helping brands to be successful in this way, is one of the main reasons why Manon started Product Lab Amsterdam.

manon@productlabamsterdam.com • +31 6 5064 0349

HEIDI FURRER

Heidi is our prime cosmetics expert. She has many years of experience as managing director of a cosmetics company and knows the cosmetics industry inside out and she has a large network of suppliers and buyers. She is familiar with customer needs in terms of cosmetics and fragrances, knows about the latest trends and can tell you exactly what the (im)possibilities are in terms of private and exclusive brands.

heidi@productlabamsterdam.com • +31 6 4670 8246

ANNEMIEKE BAKKER

Annemieke has decades of experience in retail and the fashion industry. With this background she is the perfect partner for clients to develop and roll out brand concepts. Her attention to detail makes Annemieke also the appropriate sparring partner for special and innovating packaging.

annemieke@productlabamsterdam.com • +31 6 4063 0551

ILONA ZIJLSTRA

Ilona combines the best of both worlds. She is an experienced communication specialist and she also has a track record as category manager beauty. Ilona is aware of what is going on at (online) retailers, knows how a collection is build and innovated and knows how products find their way through shelf or webshop to the consumer. Ilona is an ideal discussion partner for category managers who choose Product Lab Amsterdam for innovations.

ilona@productlabamsterdam.com • +31 6 1118 7372

STERRE WIJLACKER

Sterre is the perfect project manager. She manages projects in detail and is often the first point of contact for clients. She is known for her optimism and decisiveness. She even accomplishes the most complicated projects effortlessly. That is why Sterre is an important link in looking after our clients.

sterre@productlabamsterdam.com