For decades, I have been a strategic partner for dozens of national and international retailers and A-brands. I know the ins and outs of marketing and branding, and I am always looking for added value.
My motto is that stories are the foundation for the success of a brand or product. Helping brands by providing outstanding, unique storytelling is one of the main reasons why I started Product Lab Amsterdam.
Senior Buyer & New Business Manager
Thanks to my experience as a communication specialist and a beauty category manager, I combine the best of both worlds. I am aware of what is going on with physical and online retailers, how collections are build and how products find their way via the shelf or web shop to the consumer. Together, we are able to create the most innovative and attractive product lines.
New Business Manager
I have been working for over 25 years in the world of beauty. A business sector for which I have experience in almost every discipline found in the chain: from product development to marketing and from buyer to account manager — on the manufacturer and the retail side in the Netherlands and abroad. I have a passion for identifying new opportunities and building lifelong partnerships.
Manager in Branding, Design and Product Development
Due to my background in the retail and fashion industry, I have acquired a deep understanding of consumers’ constant changing needs. This allows me to develop brand concepts and products that are outstanding, innovative and relevant. My attention for detail makes me an ideal sparring partner for special and innovative packaging concepts.
Junior Product Manager
As the youngest member of the team, my focus is the development of new projects. I have daily contact with the suppliers, and I am always on the lookout for new partners. I am also highly knowledgeable about the EU quality and packaging regulations.
Senior Product Manager
Due to my years of experience in conceiving, sourcing and developing cosmetic products, I understand the process well and know where the bottlenecks arise.
I love a challenge and meeting it head on, so that we can bring wonderful products to the market.
Buying & Sourcing Specialist
Thanks to my sourcing experience, I have developed expertise at finding the best suppliers and building partnerships so that everyone can be a winner. I always prioritise my customers in my decision-making and collect all the crucial information before and during the development process. After which, I will be your contact person for the final delivery of the goods.
When I was young, you could always find me with coloured pencils and paper in my hand. Therefore, I am very happy that I was able to turn my passion into my work. I really enjoy taking on new projects as well as creating attractive, unique concepts and products.